Disruption is the mother of re-invention: IAB, Havas and Omnicom on the future of agencies

This event report sets out some of the ways in which digital disruption of traditional advertising models is demanding more from agencies.

Disruption is the mother of re-invention: IAB, Havas and Omnicom on the future of agencies

Joseph CliftWarc

The traditional advertising agency model is no longer fit for purpose, and is facing an existential threat from the new breed of tech companies and digital-first consultancies.

That was the overriding message from a series of presentations and panels at IAB Engage, a digital marketing event hosted by the UK branch of the Internet Advertising Bureau (IAB), a trade body, and held in London in October 2014.

Disruptive threats to agencies

"What's being disrupted is not the tools of media and marketing,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands