Data experiments and targeted TV ads: How Sky Media is adapting to new tech
Joseph CliftWarc
Sky is the UK's largest pay-TV operator, with over 10 million subscribers, as well as being one of the nation's biggest "traditional" media companies.
Speakers at ad:tech London, a digital marketing conference held in October 2014, agreed that Sky was adapting its business to reflect the technological forces reshaping the media landscape – specifically via data-sharing partnerships and the ongoing development of an addressable ad platform.
Sky's media planning
A morning ad:tech presentation from Adam Smith, head of media strategy at...