Procter & Gamble Philippines: Rejoice surpraise viral video

This case study describes how Procter & Gamble Philippines put together a campaign to recognise and acknowledge unsung heroes with a surprise celebration.

Procter & Gamble Philippines: Rejoice surpraise viral video

Company: Brandworx & Over The Moon Communications PhilippinesCountry: Philippines

Best cause, charity marketing or public sector

Behind a significant contribution lay unsung heroes. So with the Rejoice's brand campaign called, Haba ng Hair,which is all about praising, the brand has put together the Surpraise campaign to recognize and acknowledge these heroes through a surprise celebration. It's a simple yet meaningful way of praising individuals who has dedicatedly played a part in improving a nation and become an inspiration to others. And in the campaign's case, the unsung...

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