1M4U: Road to Merdeka

This case study describes how 1 Malaysia For Youth (1M4U) used social and ambient media to educate Malaysian youth on the history behind the country's independence day.

1M4U: Road to Merdeka

Company: TBWA Group Malaysia IndiaCountry: MalaysiaCategory: Small Budget

Summary statement

Using just social and ambient media, we educated Malaysian youths on the history behind Malaysia's independence day. For 30 days via Twitter, we walked the journey of our fore-fathers in the lead-up to Merdeka, sharing their hope, dreams, fears and visions. Never before in Malaysia has history been taught this way!

http://www.cmyksucks.net/submissions/content/Road_To_Merdeka.html

Campaign strategy

The greatest moment in our country's history, without doubt, is gaining independence from the British. The image of Tunku Abdul Rahman (Malaysia's first Prime Minister), with his...

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