1M4U: Road to Merdeka
Company: TBWA Group Malaysia IndiaCountry: MalaysiaCategory: Small Budget
Summary statement
Using just social and ambient media, we educated Malaysian youths on the history behind Malaysia's independence day. For 30 days via Twitter, we walked the journey of our fore-fathers in the lead-up to Merdeka, sharing their hope, dreams, fears and visions. Never before in Malaysia has history been taught this way!
http://www.cmyksucks.net/submissions/content/Road_To_Merdeka.html
Campaign strategy
The greatest moment in our country's history, without doubt, is gaining independence from the British. The image of Tunku Abdul Rahman (Malaysia's first Prime Minister), with his...