Yum! Restaurants India: PizzaHut chompathon app
Company: Hungama Digital Services IndiaCountry: IndiaCategory: Social Media
The summary statement
Pizza Hut was launching a new campaign in which they were increasing the pizza size by 23% without increasing the price. They wanted to create buzz in the online space by amplifying their key communication message.
The activity on the digital platforms aimed at increasing product awareness while actively engaging social media users with the brand.
Taking on how competitive brands in the pizza business were at the stage of getting their products smaller and more personal, Pizza...