Yum! Restaurants India: PizzaHut chompathon app

This case study describes how Pizza Hut in India used social media to create maximum awareness that its pizzas were now 23% bigger.

Yum! Restaurants India: PizzaHut chompathon app

Company: Hungama Digital Services IndiaCountry: IndiaCategory: Social Media

The summary statement

Pizza Hut was launching a new campaign in which they were increasing the pizza size by 23% without increasing the price. They wanted to create buzz in the online space by amplifying their key communication message.

The activity on the digital platforms aimed at increasing product awareness while actively engaging social media users with the brand.

Taking on how competitive brands in the pizza business were at the stage of getting their products smaller and more personal, Pizza...

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