Philips Indonesia: Lighting up the monuments

This case study describes how Philips Indonesia strengthened its position as market leader in the LED market by engaging with multiple stakeholders to convince them of the long-lasting effects and electricity savings offered by its LED bulbs.

Philips Indonesia: Lighting up the monuments

Company: Geometry Global IndonesiaCountry: IndonesiaCategory: Brand Trial or Sales

Summary statement

Philips LED bulbs last longer and save up to 85 % energy. However, these bulbs were 2-3 times more expensive than ordinary bulbs. Convincing people to upgrade and pay more is not an easy task. But we made it look easy and helped Philips achieved their 2012 annual sales volume in just a few months in 2013.

Drawing inspiration from the long lasting ability of Philips LED bulbs, through a series of on ground events and activation, we...

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