Filmkraft Productions: Krrish3 Twitter
Company: Hungama Digital Services IndiaCountry: IndiaCategory: Social Media
The statement summary
After the huge success of Koi Mil Gaya and Krrish – Krrish3 wanted to launch its first look in a big way in the online space. The TG of the film varied from school kids to moviebuffs, from superhero fans to Hrithik fans. We promoted the film to the right target group. The campaign results were exceptional which itself talks about its success.
https://www.youtube.com/watch?v=g24qviINbAw
Campaign strategy
Hrithik Roshan has a huge fan following list on Facebook and Twitter. Hence we...