Filmkraft Productions: Krrish3 Twitter

This case study describes how Filmkraft Productions created social media buzz for new Bollywood movie Krrish3 by focusing on its target audience in India with a Twitter campaign, #Krrish3FirstLook.

Filmkraft Productions: Krrish3 Twitter

Company: Hungama Digital Services IndiaCountry: IndiaCategory: Social Media

The statement summary

After the huge success of Koi Mil Gaya and Krrish – Krrish3 wanted to launch its first look in a big way in the online space. The TG of the film varied from school kids to moviebuffs, from superhero fans to Hrithik fans. We promoted the film to the right target group. The campaign results were exceptional which itself talks about its success.

https://www.youtube.com/watch?v=g24qviINbAw

Campaign strategy

Hrithik Roshan has a huge fan following list on Facebook and Twitter. Hence we...

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