Agency: | Author: Jez Frampton |
Blame it on the beer - The development of the launch campaign for Arrols 80/'
Introduction
'My mother always told me to tell the truth' George Washington
It can be difficult to tell the truth in advertising. The consumer may not want to hear it, the client may not want to hear it, the trade may not want to hear it, and the regulatory bodies may forbid you from saying it.
This case is about the launch campaign for Arrols 80/-. A new ale from Alloa in Scotland, manufactured and marketed by Carlsberg-Tetley. It's...