Media Planning Toolkit: Insights from social and search

This best practice guide covers search and social data, which are increasingly being used to drive insights for communications planning across channels.

Media Planning Toolkit: Insights from social and search

Tony ReganBrand Performance

Search and social data is increasingly being used to drive insights for comms planning across channels, and this month's Media Planning Toolkit puts the spotlight on this to highlight emerging best practice.

In recent articles in this Media Planning Toolkit series, we've been seeing how media agencies have been adapting themselves to identify insight from across the agency, not just from the department with the word 'Insight' on the door. Insight is not just a department – not any more. We've also seen how the creative use of...

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