Connect the past with the future

This article presents six lessons from the past that marketers should remember in order to help them embrace new ways of doing things effectively in future.

Connect the past with the future

Nick Hirstadam&eveDDB

Far from locking us into a Golden Age mentality, or encouraging old-fashioned and irrelevant notions, looking to the past will help us move beyond it, intelligently and constructively, and embrace new ways of doing things that have some chance of ensuring our success in an ever more complicated world.

This article is from the 50th anniversary issue of Admap, which looks ahead to the future of brand communications.All Admap articles are available exclusively on Warc.

Advertising has no memory. Or rather, it has a tremendously selective one. We're...

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