Build trust in a post-privacy era
Neil DawsonSapientNitro
Brands are built on trust, and the misuse or abuse of personal data has the potential to destroy that trust. So how can brands balance the effective use of data with the need to behave ethically, respect privacy and sustain a positive relationship with consumers?
This article is from the 50th anniversary issue of Admap, which looks ahead to the future of brand communications.All Admap articles are available exclusively on Warc.
The debate around personal data and privacy is accelerating as fast as brands and government agencies are...