Loblaw's Canadian power strike: mass customization for generics
Geoffrey PrecourtWarc
"Food matters," insists Uwe Stueckmann, svp/marketing for Loblaw Companies Ltd., Canada's largest retail group.
"There are millions of Canadians who use the web for advice about food every day – anything from looking for recipe solutions to healthier meals. And the consumption is just going up. It's a massive opportunity for a trusted food brand to engage with Canadians in the context of food."
In an appearance before the "DX3: Where Canadian Business Gets Digital" conference in Toronto, Stueckmann carried a chip with enormous credibility: the President's Choice private-label...