Electric Ireland: Powering Kindness
Agency: Cawley Nea\TBWAMedia: MediaVestClient: Electric Ireland
Introduction & Background
Imagine one in four people in the country, during a wet week in November, saying to a friend or neighbour, 'let me make you a cup of tea, or, 'sure, I'll trim that hedge for you.
That's what happened. All around the country houses were scrubbed, cars hoovered and flowers delivered. Taxi drivers gave a fiver off, radio stations gave out bicycle covers when it rained, George Hook washed windows, Tubridy made tea for Mrs Doyle, Stephen Fry thought we were great,...