Discounters will still thrive in the post-austerity era

This article analyses the prospects of discount retailers in the UK, arguing that despite economic recovery price-sensitivity will remain for the foreseeable future.

Discounters will still thrive in the post-austerity era

Melanie HowardFuture Foundation

In the boardrooms of so many of our traditional, household-name retailers, there is one question being more stridently asked than any other. It is simply this: can the discounters be stopped? Over the past few months, the business pages and trade press have been pregnant with forecasts about Britain becoming a fully-qualified discount nation – almost Germanic in the way shopkeepers' margins are squeezed to the point where only value stores are left. One headline I saw recently could not have been more stark. It said : "It...

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