Editorial: Get real - life is complicated

Judie Lannon introduces the Q4 2014 issue of Market Leader, which focusses on the 'hybrid' consumer, who likes to both own and share things.

Editorial: Get real - life is complicated

Judie Lannon

The factors underlying what is called the 'sharing' or 'circular' economy are fascinating. Most of us clearly have too much stuff, as becomes abundantly clear when we move house. Dress agencies were early in recognising that most women's wardrobes were unnecessarily large, followed by the brilliance of eBay, made possible by the internet. Now, more and more businesses are popping up that allow us to rent or buy or barter. But that's just one new pattern of behaviour. Another is the continuing increase in luxury markets, while at the same time...

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