Business in the Community: Ban the Box
Kit Altin
Campaign details
Brand owner: Business in the CommunityLead agency: Leo Burnett ChangeBrand: Ban the BoxCountry: United KingdomIndustry Charities and voluntary organisations, Government, social policyChannels used: Direct marketing, Earned media, buzz, Online video, Print - general, unspecified, RadioMedia budget: Up to $500k
Executive summary
This case study describes how the Ban The Box campaign by UK charity Business In The Community used the world's first 'unskippable' pre-roll ad to change public and employer perceptions about ex-offenders. The Ban the...