Unilever All Things Hair: Taking a brand-agnostic approach to treat a lacklustre category with style

Claire Coady

This case study describes how Unilever created 'All Things Hair', a YouTube channel for the UK and Canada, in an innovative always-on partnership between Unilever haircare brands, Google and beauty video bloggers.

Unilever All Things Hair: Taking a brand-agnostic approach to treat a lacklustre category with style

Claire Coady

Campaign details

Brand owner: UnileverLead agency: RazorfishContributing agency: Mindshare UK, PHD and Weber ShandwickBrand: All Things HairCountry: Canada, United KingdomIndustry Hair careChannels used: Internet - search, Online videoMedia budget: $500k - $1 million

Executive summary

This case study describes how Unilever created All Things Hair, the first brand-agnostic YouTube channel for the UK and Canada from a haircare brand owner, a unique and innovative always-on partnership between Unilever...

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