Xperia: The "say it like bond" challenge

This case study describes how smartphone brand Sony Xperia created a James-Bond style phone-based experiential game to drive interest and sales in its new phone model in Dubai.

Xperia: The "say it like bond" challenge

Tahaab Rais

Campaign details

Brand owner: Sony MobileLead agency: FP7/DXB (Part of McCann Worldgroup)Contributing agency: Momentum MENABrand: XperiaCountry: United Arab EmiratesIndustry Mobile and cell handsetsChannels used: Cinema, Earned media, buzz, Email marketing, Events and experiential, Games and competitions, Internet - display, Mobile and apps, Online video, Other and ambient media, Point-of-purchase, in-store, Product placement, Product sampling, Public relations, Social media, Word of mouth, advocacy Media budget: Up to $500k

Executive summary

This case study describes how smartphone brand...

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