Dubai Police: The supercop cars
Tahaab Rais
Campaign details
Brand owner: Dubai PoliceLead agency: FP7/DXB (Part of McCann Worldgroup)Brand: Dubai PoliceCountry: United Arab EmiratesIndustry Destination countries, regions, cities, Executive, luxury, prestige cars, Government, social policyChannels used: Content marketing, Earned media, buzz, Events and experiential, Online video, Other and ambient media, Packaging and design, Product placement, Product sampling, Social media, Word of mouth, advocacy Media budget: $5 - $10 million
Executive summary
This case study describes how Dubai Police introduced a fleet of supercars to help raise Dubai's...