Westpac: Symphony seamless customer engagement programme

Lori Gibbs and Georgina Hooper

This case study describes how Australasian bank Westpac transformed customer banking relationships with technology that brings together data and communications to create a single customer view that seamlessly integrates multi-channel customer interactions.

Westpac: Symphony seamless customer engagement programme

Lori Gibbs and Georgina Hooper

Campaign details

Brand owner: WestpacLead agency: The Affinity Group (T/A Unity)Brand: WestpacCountry: New ZealandIndustry Banks, credit cards, loans, Financial services (general), Insurance, InvestmentChannels used: Direct marketing, Email marketing, Internet - microsites, Mobile and apps, Other and ambient media, Point-of-purchase, in-storeMedia budget: $3 - $5 million

Executive summary

This case study describes how Australasian bank Westpac transformed customer banking relationships with Symphony, a single customer view that seamlessly integrates multi-channel customer interactions. Technology may change, but customers...

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