Volkswagen Retail: Discount posts

Isabela Albero

This case study describes how car manufacturer Volkswagen used big data and social media to target individual Brazilian buyers with tailored discount offers.

Volkswagen Retail: Discount posts

Isabela Albero

Campaign details

Brand owner: VolkswagenLead agency: ALMAP BBDOBrand: Volkswagen RetailCountry: BrazilIndustry Automakers and marquesChannels used: Social media Media budget: Up to $500k

Executive summary

This case study describes how car manufacturer Volkswagen used social media to target individual Brazilian buyers with tailored discount offers. Cars are relatively expensive in Brazil, making the decision to buy one extremely difficult, and given this competitive scenario, car manufacturers have to increase their investments every year if they want a chance to successfully convert sales...

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