Amarok: Wi fi ad

This case study describes how Volkswagen developed an innovative print ad for its new off-road vehicle, Amarok, to help make buyers in Brazil aware of the car's high-technology specification.

Amarok: Wi fi ad

Isabela Albero

Campaign details

Brand owner: VolkswagenLead agency: ALMAP BBDOBrand: AmarokCountry: BrazilIndustry SUVs, 4x4sChannels used: Magazines - consumerMedia budget: $500k - $1 million

Executive summary

This case study describes how Volkswagen developed an innovative print ad for its new off-road vehicle, Amarok, to help make buyers aware of the car's high-technology specification. The challenge was to make the technological intelligence of Amarok tangible through the ad, so we decided to surprise the reader by provide them with highly usable technology linked to the...

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