Audi: Instant valuation billboard

This case study describes how car manufacturer Audi combined technology and prestige in a single idea to make the lives of potential premium-model Audi buyers easier and help the brand make an impact in a competitive market in Brazil.

Audi: Instant valuation billboard

Isabela Albero

Campaign details

Brand owner: AudiLead agency: ALMAP BBDOBrand: AudiCountry: BrazilIndustry Executive, luxury, prestige carsChannels used: Outdoor, out-of-homeMedia budget: Up to $500k

Executive summary

This case study describes how car manufacturer Audi, renowned around the world for being a prestigious brand with high tech-content, combined technology and prestige into a single idea that made the lives of potential Audi buyers easier and helped make an impact in a competitive market. Everybody loves getting a new car, but nobody likes to waste time...

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