Audi: Instant valuation billboard
Isabela Albero
Campaign details
Brand owner: AudiLead agency: ALMAP BBDOBrand: AudiCountry: BrazilIndustry Executive, luxury, prestige carsChannels used: Outdoor, out-of-homeMedia budget: Up to $500k
Executive summary
This case study describes how car manufacturer Audi, renowned around the world for being a prestigious brand with high tech-content, combined technology and prestige into a single idea that made the lives of potential Audi buyers easier and helped make an impact in a competitive market. Everybody loves getting a new car, but nobody likes to waste time...