Bravo: the dark side

Anna Hutson

By 1996 satellite channel Bravo had an established image and target audience. In October 1996 Flextech Television, Bravo's owner, invited WCRS to pitch for the task of repositioning Bravo as 'adult entertainment with a difference ...
Agency:Author: Anna Hutson

Bravo - The dark side

Background

By the end of 1996 homes with cable or satellite TV were growing at a rate of forty thousand a month. The average of these had access to around 40 channels, the enthusiast would have up to 80. With digital on the horizon, the explosion of viewing choice was set to continue, whilst the increasing diversity in leisure pursuits, means the actual time devoted to viewing is slowly contracting. For Bravo to retain commercial viability, there was an imperative need to either expand their audience or increase share of...

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