The Wolverine Declassified: Re-engaging audiences via innovative storytelling
Peter Foster, Adam Abu Nab and Daniel Heale
Campaign details
Brand owner: 20th Century FoxLead agency: Way To BlueContributing agency: Jump Creative!Brand: The WolverineCountry: Australia, Brazil, France, Germany, Italy, Japan, Mexico, Mexico, Netherlands, Russian Federation, Spain, United Kingdom and United StatesIndustry Film, video and performance artsChannels used: Social mediaMedia budget: Up to $500k
Executive summary
This case study describes how the film The Wolverine's home entertainment release was supported by an innovative multi-platform storytelling experience...