The University of Engineering and Technology Admissions 2013: Potable water generator
Humberto Polar, Juan Donalisio and Gloria Herrera
Campaign details
Brand owner: The University of Engineering and TechnologyLead agency: MediaConnection BPN and FCB MAYOBrand: The University of Engineering and TechnologyCountry: PeruIndustry Educational, universitiesChannels used: Earned media, buzz, Outdoor, out-of-home, Public relationsMedia budget: Up to $500k
Executive summary
This case study describes how UTEC, the Engineering and Technology University in Peru, created a unique billboard that produced drinking water from the air in order to attract students to...