Depaul UK: Don't raise money, make money
Ant Harris
Campaign details
Brand owner: Depaul InternationalLead agency: Publicis LondonBrand: Depaul UKCountry: United KingdomIndustry Charities and voluntary organisationsChannels used: Internet - display, Other and ambient media, Packaging and design, Print - general, unspecified, Social media, Word of mouth, advocacyMedia budget: Up to $500k
Executive summary
This case study describes how youth homeless charity Depaul UK reappraised its entire fundraising strategy by founding the Depaul Box Company, a business that sells cardboard boxes to home movers. Youth homelessness is a...