Mihai Nesu Foundation: A coin for a life
Stefan Chiritescu
Campaign details
Brand owner: Mihai Nesu FoundationLead agency: Kaleidoscope ProximityContributing agency: Graffiti Social WorkBrand: Mihai Nesu FoundationCountry: RomaniaIndustry Charities and voluntary organisationsChannels used: Earned media, buzz, Internet - display, Internet - microsites, Other and ambient media, Print - general, unspecified, Social media, Word of mouth, advocacyMedia budget: Up to $500k
Executive summary
This case study describes how Romanian charitable foundation the Misai Nesu Foundation came up with a new way of persuading Romanians to donate...