Consejo Publicitario Argentino: Bullying Prevention Campaign

This case study describes how the Argentine Ad Council (Consejo Publicitario Argentino - CPA) created the first national campaign in Argentina to address the problem of bullying, and placed the issue on the national agenda.

Consejo Publicitario Argentino: Bullying Prevention Campaign

Marina von der Heyde and Mariano Pasik

Campaign details

Brand owner: Consejo Publicitario ArgentinoLead agency: Liebre AmotinadaContributing agency: Consejo Publicitario and Liebre AmotinadaBrand: Bullying Prevention CampaignCountry: ArgentinaIndustry Charities and voluntary organisationsChannels used: Content marketing, Events and experiential, Internet - microsites, Newspapers, Online video, Product placement, Public relations, Radio, Social media, TelevisionMedia budget: Up to $500k

Executive summary

This case study describes how the Argentine Ad Council (Consejo Publicitario Argentino) created the first national campaign in Argentina to address the...

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