GIO: Mobile post-it note
Simon Watson
Campaign details
Brand owner: SuncorpLead agency: StarcomBrand: GIOCountry: AustraliaIndustry InsuranceChannels used: Mobile and appsMedia budget: Up to $500k
Executive summary
This case study describes how Australian insurance company GIO created a digital reminder that helped them to access customers looking to renew their car insurance at exactly the right moment, which increased calls and reduced cost per acquisition. In the dry world of car insurance, the amount of time people spend thinking about renewing is four weeks out of fifty-two, and...