GIO: Mobile post-it note

Simon Watson

This case study describes how Australian insurance company GIO increased calls and reduced cost per acquisition by creating a digital reminder that helped them to access customers looking to renew their car insurance at exactly the right moment.

GIO: Mobile post-it note

Simon Watson

Campaign details

Brand owner: SuncorpLead agency: StarcomBrand: GIOCountry: AustraliaIndustry InsuranceChannels used: Mobile and appsMedia budget: Up to $500k

Executive summary

This case study describes how Australian insurance company GIO created a digital reminder that helped them to access customers looking to renew their car insurance at exactly the right moment, which increased calls and reduced cost per acquisition. In the dry world of car insurance, the amount of time people spend thinking about renewing is four weeks out of fifty-two, and...

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