Ford: The physical connection to car shopping
David Chan
Campaign details
Brand owner: Philadelphia Ford Dealer AssociationLead agency: Team DetroitBrand: FordCountry: United StatesIndustry Automakers and marquesChannels used: Events and experiential, Mobile and appsMedia budget: Up to $500k
Executive summary
This case study describes how Ford launched a pilot self-serve showroom for Pennsylvania car shoppers to physically experience the brand and overcome their doubts about visiting a dealership in person. 80% of automotive shoppers do their research online with increasing frequency and duration because they can gather lots...