FrogAsia: WordMania challenge
Sailesh Wadhwa
Campaign details
Brand owner: FrogAsiaLead agency: Lowe & PartnersBrand: FrogAsiaCountry: MalaysiaIndustry Educational, universitiesChannels used: Email marketing, Events and experiential, Internet - microsites, Mobile and apps, Public relations, Social media, Word of mouth, advocacyMedia budget: Up to $500k
Executive summary
This case study describes how technology-in-education company FrogAsia improved English language standards in Malaysia through a game-based learning program, WordMania. The WordMania Challenge Malaysia case exemplifies how technology can be leveraged to help make learning more fun and engaging. FrogAsia ushered in a...