Hypp TV: Hyppnormous deal
Sailesh Wadhwa
Campaign details
Brand owner: Telekom MalaysiaLead agency: Lowe & PartnersBrand: Hypp TVCountry: MalaysiaIndustry Internet service providersChannels used: Content marketing, Events and experiential, Internet - display, Online video, Packaging and design, Sales promotion, Social media, TelevisionMedia budget: $500k - $1 million
Executive summary
This case study describes how IPTV player HyppTV's marketing strategy helped it sell its premium content in a market dominated by conventional cable and satellite TV players. The Hyppnormous Deal campaign was a unique marketing activation approach that saw...