Rexona for Women: Rexona move

This case study describes how deodorant brand Rexona for Women built brand engagement in Malaysia and increased deodorant usage by encouraging women to run in support of shelter homes for underprivileged children.

Rexona for Women: Rexona move

Sailesh Wadhwa

Campaign details

Brand owner: UnileverLead agency: Lowe & PartnersBrand: Rexona for WomenCountry: MalaysiaIndustry Deodorants, anti-perspirantsChannels used: Internet - microsites, Mobile and apps, Online video, Point-of-purchase, in-store, Print - general, unspecified, Social media, Word of mouth, advocacyMedia budget: Up to $500k

Executive summary

This case study describes how deodorant brand Rexona for Women built brand engagement in Malaysia and increased deodorant usage by encouraging women to run to support shelter homes for underprivileged children. Rexona Move – Sweat to Change Lives...

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