Nivea: Make everyday a moisturising day
Campaign details
Client: BeiersdorfBrand: NIVEA In-Shower Body LotionAgency: FCB Deutschland GmbHCategory: FMCG Country: Germany
Over the last few years, the European skin care market appeared to have become saturated, having been limited to flat growth in the body category. This presented a significant business challenge for NIVEA: how to increase the penetration and the product usage? Market research was indicating that many consumers were non- or light-users of body lotions rather than regular users and this was due to one main factor. Consumers are time...