Febreze Car: Don't give odours a ride
Campaign details
Client: Procter & GambleBrand: Febreze CarAgency: GREY germany GmbH Category: FMCG Country: Germany
The market for Car Air Fresheners (CAFs), one of the smallest segments within the Air Care category, amounted to 5% of total value in Western Europe. Considering there are 150 million privately used cars in Western Europe, P&G saw the huge potential and big business opportunity of this tiny segment. The cheaply priced 'Magic Trees' and the fact that countless Trees and similar me-too-products were given out for free...