Audi: Land of Quattro
Campaign details
Client: Audi AGBrand: AUDI QuattroAgency: thjnk agCategory: Best demonstration of Integrated Effectiveness / AutomotiveCountry: Germany
For 30 years, quattro – Audi's iconic four-wheel-drive system – has fascinated people from all over the world. The technology is the ultimate proof of Audi's brand promise: Vorsprung durch Technik. In order to further expand the brand-shaping momentum of quattro, Audi wanted to develop a global communication platform that creates space for the superior technology and the wide range of vehicles that can be equipped with quattro.
The challenge...