Audi: Land of Quattro

This case study describes how Audi, a car manufacturer, promoted Quattro, a four wheel drive system that can be installed in most models, to increase installation and sales in Germany, Italy and Russia.

Audi: Land of Quattro

Campaign details

Client: Audi AGBrand: AUDI QuattroAgency: thjnk agCategory: Best demonstration of Integrated Effectiveness / AutomotiveCountry: Germany

For 30 years, quattro – Audi's iconic four-wheel-drive system – has fascinated people from all over the world. The technology is the ultimate proof of Audi's brand promise: Vorsprung durch Technik. In order to further expand the brand-shaping momentum of quattro, Audi wanted to develop a global communication platform that creates space for the superior technology and the wide range of vehicles that can be equipped with quattro.

The challenge...

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