Axe Apollo: Send our guys into orbit
Campaign details
Client: UnileverBrand: AXEAgency: Mindshare Germany, Dokyo HamburgCategory: FMCG Country: Germany
Axe Deodorants is the number 2 deodorant brand in the world and the biggest male deodorant brand. It centres around the consumer promise to improve men's chances in the mating game by making them smell, feel and look great – currently known as the Axe Effect.
AXE Deodorant is the market leader in the highly competitive male deodorants segment in Germany, Austria and Switzerland, and has been steadily growing over the past...