The Nike SB App

This case study describes how Nike, the sports clothing brand, encouraged consumers to adopt and engage with its SB app as a way of growing skateboarding participation.

The Nike SB App

Campaign details

Advertiser: NikeAgency: R/GA New YorkCategory: In-App or Gaming Advertising , Video / Rich Media Region: North America

Strategy

We needed to create a tool that's fun, useful, and authentic enough to earn the respect of skateboarders'"a notoriously hard-to-reach culture. We set out to create never-before-seen digital skate experiences, collaborating with pro riders, and changing the way skaters participate in the world's largest action sport. We helped skaters progress in their sport, connect with their peers and pro riders, and earn respect for one another with features like...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands