Rip Curl: Search GPS
Campaign details
Advertiser: Rip CurlAgency: VML AustraliaCategory: Wearables Impact on Marketing Region: APAC
Strategy
Since 1969 Rip Curl has been creating innovative products to aid surfers in their search for the perfect wave. As a brand, they are synonymous with the sport. The insight that shaped this idea was that surfers spend most of their lives waiting for the planets to align for that perfect wave, and when they do, the moment is over almost as soon as it began.
How could we change this, capturing the moment into...