Amoedo: Pipe burst
Campaign details
Advertiser: AmoedoAgency: ArtplanCategory: Tablet Campaign Region: Latin America
Strategy
People usually spend more money on decor than on good quality construction materials. Amoedo, a large retail brand from Brazil, wanted to warn consumers about the importance of using good materials when doing home improvements.
Execution
We advertised in decoration magazines. It's where people usually are not prepared for a construction materials retail ad. By advertising in such a different media than the usual we were capable to spread the campaign's message in a more impactful way.
We created...