Amoedo: Pipe burst

This case study describes how Brazilian building materials retail brand, Amoedo, used its first digital campaign to update its brand image and encourage consumers to invest more in construction and restoration products.

Amoedo: Pipe burst

Campaign details

Advertiser: AmoedoAgency: ArtplanCategory: Tablet Campaign Region: Latin America

Strategy

People usually spend more money on decor than on good quality construction materials. Amoedo, a large retail brand from Brazil, wanted to warn consumers about the importance of using good materials when doing home improvements.

Execution

We advertised in decoration magazines. It's where people usually are not prepared for a construction materials retail ad. By advertising in such a different media than the usual we were capable to spread the campaign's message in a more impactful way.

We created...

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