Google Maps App: QuizUp

This case study describes how Google, the technology company, used mobile gaming to raise awareness of its Google Maps app.

Google Maps App: QuizUp

Campaign details

Advertiser: Google Maps AppAgency: EssenceCategory: Native Advertising Region: North America

Strategy

The rapid rise of mobile applications and games has created new audiences overnight and unique opportunities for brands to effectively engage today's consumer. By forming partnerships with up-and-coming apps, brands become relevant and speak to consumers on their terms and at the right time. With this in mind, Google decided to take this opportunity to build a partnership with Plain Vanilla (App Development Company) to introduce a gaming element to their already successful QuizUp game and...

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