Kia Motors Australia: Game On

This case study describes how Kia Motors Australia built deeper engagement with target consumers and improved perceptions around Kia's quality and innovation credentials through maximising the impact of its Australian Open Tennis sponsorship.

Kia Motors Australia: Game On

Campaign details

Advertiser: KIAAgency: Mnet MobileCategory: Brand Awareness , Promotion Region: APAC

Strategy

Kia is a challenger brand in Australia, selling 30,000 cars out of 1 million.

Our strategic objective was to build deeper engagement with consumers and improve perceptions around Kia's quality and innovation credentials through maximising the impact of Kia's Australian Open Tennis sponsorship.

Ideally our execution would integrate into the broader media and marketing mix supporting Kia's Australian Open Tennis sponsorship; including Television, on-ground activations around the Tennis precinct, online (both owned and paid media)...

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