WARC Webinar: What can we learn from the world's smartest campaigns?

David Tiltman

This presentation accompanies the Warc Webinar, 'What can we learn from the world's smartest campaigns?', which highlights lessons from winners of the Warc 100, a ranking of the world's most effective campaigns based on their performance in effectiveness competitions.
  • It explains what it takes to win effectiveness awards.
  • It includes example campaigns from Oreo, the US food brand, Vodafone, the telecoms company, the Philippines Department of Tourism and NRMA Car Insurance, in Australia.
  • It discusses how the industry can prove the value of commercially successful ideas.
  • It provides insights from some of the world's leading planners....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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