Applied neuroscience: Feeding America - Recruiting angels

This case study explains how Feeding America, a hunger-relief charity, used neuromarketing technique EEG to engage emotions and improve the resonance of public service campaigns.

Applied neuroscience: Feeding America – Recruiting angels

Michael E Smith, Patty Goldman and Stephanie RathPhD, Ad Council and Feeding America

Admap: Applied neuroscience

This article is from the September 2014 issue of Admap, which focuses on the application of neuroscience in marketing.

This case study for the Ad Council and hunger-relief charity Feeding America shows how Nielsen Neuro used EEG techniques to successfully engage emotions and thus improve the resonance of public service marketing campaigns.

Business problem

NGOs and other public service entities with limited resources face severe competition in capturing mindshare in a media environment dominated...

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