Mythbuster: Treating music as an afterthought

This article explains the importance of music choice in TV ads, and argues that planners need to pay more attention to this at an earlier stage than is often the case.

Mythbuster: Treating music as an afterthought

Les Binet and Sarah Carteradam&eveDDB

Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like treating music as an afterthought

Recently, we were working on a pitch. A number of teams had come up with ideas which we were honing over the weeks prior to pitch date. One team's idea was a big emotional story about a family set in a South American city. There was no dialogue. At the top of the script were the words 'music: suitably epic'. This creative...

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