KFC: Snack! in the Face - the smartphone game that's 36 times better than TV

This case study explains how KFC, the fast food chain, created a mobile app to boost afternoon snacking sales in Australia.

KFC: Snack! in the Face - the smartphone game that's 36 times better than TV

Campaign details

Agency: DT and OgilvyAdvertiser: KFCAuthor: Mark Sareff, Pippa Kulmar, Adam Beaupeurt and Sarah FaradayTotal campaign expenditure:

Executive summary

"What made you successful in the past won't in the future" (Lew Platt)

'Snack! in the Face' is an important case for our industry. It gives advertisers who've successfully used TV for decades, confidence to try bolder approaches. It will inspire those fearful of 'abandoning reach' that TV promises. This is not about discrediting TV. It is an...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands