nabtrade: Fortune favours the well informed.
Campaign details
Agency: Whybin\TBWA SydneyAdvertiser: nabtradeAuthor: Hristos Varouhas
Executive summary
This is a classic case of David versus Goliath.
CommSec, with 53% market share was the dominant online share-trading platform. In comparison, nabtrade's market share was just 3.9%, that is 14 times less than CommSec.
As the fifth ranked player in a very competitive market nabtrade decided to take CommSec on and attempt to convince its user base (79% of whom were satisfied) that smarts – i.e. insights that help you make sound trading decisions – are far more...