Make your stakeholders smarter: Moving beyond the dashboard and into configurable insights
Thomas Kelly and Christian KugelAOL
Introduction: Ever try to sell digital media?
Imagine you sell digital media. Imagine you are meeting with a client prospect and you have to differentiate your portfolio of online properties and solutions from hundreds of others all competing for the same share of budget. Imagine your job depended on it. You know that price is an important variable in sealing a deal, but you are also well aware that data holds an even greater value for clients. Data in the...