Johnson's Baby: Share the language of love 2013

This case study explains how Johnson's Baby, the baby care brand, strengthened its equity among Indian mothers via a CSR activity.

Johnson's Baby: Share the language of love 2013

Lalit Agrawal

Campaign details

Brand owner: Johnson & JohnsonLead agency: OMD IndiaContributing agency: OMD India, BBDO India, Mudramax India and The PracticeBrand: Johnson's BabyCountry: IndiaIndustry Baby careChannels used: Earned media, buzz, Internet - display , Internet - general, Internet - search , Mobile and apps , Newspapers, Online video , Other and ambient media, Outdoor, out-of-home, Public relations, Radio, Social media , Sponsorship - media, Television, Word of mouth, advocacyMedia budget: 1 - 3 million

Executive summary...

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